Premier Physician Marketing was founded on one simple premise — to provide America’s finest aesthetic doctors with a complete, end-to-end marketing solution that positions you as the #1 physician in your market.

It is our goal to help you build the world-class practice you dreamed about owning when you were in medical school.

One that you own (not that owns you), where you’re free to practice your art and not get caught up in the day-to-day running of your practice, or having to worry about what ads to place this month to keep the phone ringing.

I accepted our first physician as a private client back in 2005, and realized very quickly that the medical profession was archaic in its approach to marketing.

Many doctors still believed that if they were great at what they did, patients would find them. Marketing their practices was viewed as a "nice-to-have" option, not a "must-have" requirement.

Unfortunately, such antiquated beliefs put these doctors at risk of extinction, proven by the meteoric rise of cosmetic medicine and the sudden crowded marketplace they found themselves in.

Physicians with over 20 years of experience and impeccable track records were left scratching their heads (and even closing their practices) while their younger, far less experienced counterparts had filled-up waiting rooms thanks to their large marketing budgets and omni-channel ad campaigns.

Today, the number of marketing agencies offering services to physicians has exploded, but not in a good way.

Medical practices are being marketed like commodities — cookie-cutter websites (that are not at all distinctive), dry advertising copy (that's not at all interesting to read) and dull branding (that's not at all memorable). And every year the complexity increases, and so do their costs.

No wonder most doctors find marketing their practices a giant headache.

From 2005 to 2012, the number of physicians we were working with in our marketing agency was steadily climbing.

I started using marketing strategies that clients in other industries had achieved significant success with and was delighted to see these new, fresh ideas helped our doctors leap ahead.

Then, in 2008 when the economy was tanking, I developed a breakthrough proprietary marketing process called "The Client Formula" — a simple 7-step method to attract, convert and retain clients in any market, regardless of how competitive it was or what the economy was doing. I started adapting this process for our physicians to use in their practices, and it evolved into "The Premier Physician Marketing Formula"™.

In 2013, with the impending tsunami of healthcare reform and the increase in competition in aesthetic medicine, I founded Premier Physician Marketing as a refuge, a source of inspiration and an unparalleled level of support for private physicians to grow their aesthetic practices.

Despite what is reported in the media, I don’t think there has ever been a better time than now to be in private practice. The opportunities for you to prosper are quite simply, enormous. However, to both succeed and thrive it will require that you adopt a whole new mindset for growing your practice: one that requires you to place marketing front and center in your practice and to think like a “doctor-preneur” (doctor entrepreneur). You will need to embrace this new marketing age we are in by being bold enough to create a practice that looks different than those of your peers, and take advantage of new opportunities as they arise.

I have been working with entrepreneurial companies for 15 years — from solo practitioners to Fortune 100 companies. My style of marketing is distinctive and proven across 72 different industries including of course marketing your medical practice. It is based on direct response marketing — which means it is results-based (no marketing fluff).

I understand that your number one asset is your professional reputation. It is something you have worked so hard to obtain, and it needs to be protected at all costs. Other marketing agencies hire people in offshore places to write your blog posts and online ads.

They market your practice as a medical commodity — using the exact same ad copy to market your competitors and their 4,000 other medical clients, as well. I call this the 'Walmart' approach to marketing, and it's not for you.

You deserve better, much better.

At Premier Physician Marketing, we take a far different approach.

First, we only work with the best physicians — those doctors working to build a world-class practice with an exceptional track record.

Next, we work very closely with our physicians to help them build all aspects of their practice. What good is being able to have the best marketing in place, if your patients aren’t having their voicemails returned promptly or if your staff are forgetting to add valuable new leads into your email database? That’s why our approach to marketing is all-encompassing — we increase your lead generation, we build your reputation as an expert, we increase your retention of patients, we help unlock the profit in your practice and we help you run a practice that is the envy of your peers.

Bottom line — by having us on your team, we make marketing a smaller part of your life so you can get back to doing what you love — practicing medicine and enjoying life.