PERFORMANCE DIGITAL MARKETING
As you already know, digital marketing is the foundation of your marketing system for your practice. Every day there are hundreds, if not thousands of people looking for your services in your town or city.
How confident are you that your marketing is attracting them and winning their trust over your competitors?
Having the right digital marketing strategy can feel overwhelming.
Which digital media should you be using?
Is your website good enough?
How can clicks best be converted to calls — and patient appointments?
Let's simplify everything.
Just like with the rest of your marketing system, it is critical that your digital marketing is integrative — meaning that all the different components work together.
In other words, your Google Pay-Per-Click campaign hand to send people to unique pages on your website (called landing pages), that speaks specifically to their needs and wants.
Your Facebook page is branded consistently to give patients the same "experience" of visiting your website and your practice.
Your email marketing campaigns work seamlessly with your website, your viral video campaigns, your other social media platforms — Twitter, Instagram, LinkedIn, TikTok, Facebook.
Having a successful digital marketing strategy is like having a successful surgery. There is synergy around everything — the patient responds well to the anesthetic; the medical assistant provides excellent support; the surgeon does exquisite work, and the patient recovers well. Having any one of these out of alignment can adversely affect the patient's result.
So where do you start with digital marketing and are we right to help you?
Here is our 10-step process to help you attract more patients, grow practice revenue and get more freedom in your day.
Are we right to help you grow your practice? Let’s find out together.