MEDICAL DEVICE MARKETING

looking to bring your MEDICAL DEVICE TO MARKET with an unfair advantage?



Let us be your secret weapon. We understand deeply your target markets - after all physicians, hospitals and medical centers are our clients too.

But much more than that, we know how to help you brand your device, market it, launch it, and sell it for maximum profit and success. Even more, we will help you lead your industry with it.

We’ve been lucky enough to work with some of the biggest names in the industry. That’s nice to brag about but it’s your level of innovation, and not your size that matters. The really big wins come from working with forward thinking medical device companies and transforming their product from “just another piece of medical equipment ” into a must-have, life-changing device.

But let’s be honest. You’re not going to achieve a big win for your medical device launch by just copying your competitors. Most of their marketing is just plain awful - the same cookie-cutter type of messaging, the same kinds of boring advertising campaigns. Websites that look like they were created ten years ago and digital ad creative that, well, let’s just say the digital and the creative part is nonexistent.

And you already know that relying on PR and your sales team to market your new device just isn’t going to get you market traction. Well maybe some, but it would be at snail’s pace and by then the next new generation of devices will be launching before your device has even hit its stride.

That’s why, when it comes to medical device marketing, strategy, speed, innovation and precision is what counts.

Oh, and in addition to helping you achieve all of this, our goal is to help you hit your KPIs out of the park.

Here’s how we help

01. MARKETING GAMEPLAN & WIN Strategy

  • Strategic Consulting

  • Market Assessments, Niche Markets and Opportunities

  • Competitor Analysis

  • Ideal Buyer Personas and Buyer Journey

  • Customer Segmentation

  • Diagnosing and Solving Obstacles to Your Launch

  • Strategizing your Power Brand, Pricing, Packaging, Sales Strategies

  • Architecting Your Marketing System

  • Formulating Marketing Game Plan & Execution Strategy

02. POWER BRANDING & IRRESISTIBLE MESSAGING

  • Brand Architecture

  • Power Naming, Tagline Development, Logo Design

  • Brand Styleguide, Marketing Lookbook - Digital and Print

  • Core Message Document

03. EMAIL MARKETING AND SALES FUNNEL AUTOMATION

  • SEO Blogs, Articles and Personality Infused Content Development

  • HTML and Text Based Email Campaigns With Optional SMS

  • Landing Page Development

  • Automated Campaign Workflows

  • Marketing Automation

04.PRINT AND DIGITAL MARKETING ASSETS

  • Print and Digital Marketing Assets

  • Sales Collateral

  • Mobile Responsive Website Design and Development

  • Tradeshow Booth Design and Prospect Experience

05. ANIMATION AND VIDEO

  • 2D and 3D Medical Device Animation

  • Animated Explainer Videos

  • Brand Story Videos

  • Corporate Promotional Videos

  • Tradeshow Videos

  • Customer Testimonial Videos

06. DIGITAL SALES TOOLS & VIRTUAL DEMOS

  • HTML and iOS apps

  • Animation and Videos

  • Virtual Tradeshow Booths and Prospect Experience

  • End-to-End Sales Webinars and Online Sales Meetings

07. SALES TRAINING

We help you ensure that your medical device sales reps understand who they’re selling to and how innovative and different your medical device really is.

  • Product Demos 

  • Clinical Data Support 

  • Online eLearning Modules 

  • Sales Call Scripting and How To Overcome Objections 

  • Inside Sales Training Manuals

Ready to get a fresh perspective on your medical device marketing?