Your MOBILE OPTIMIZED Website that GETS YOU MORE CONSULTS

Your website is the cornerstone of your brand; the bedrock of your marketing; and your global "storefront."

I regularly see doctors investing hundreds of thousands of dollars in their office interiors to make themselves stand out: opulent Persian rugs, crystal chandeliers, Italian marble — yet their website, which by all accounts is their virtual practice, looks out-of-date and boring. It’s the same "me-too" kind of templated website that their competitors all have a variation of. The irony is that only a few thousand patients will ever step foot in their actual practice. Their website, however, will attract many more visitors in a month, or even in a week.

But this isn't just about having a "pretty-looking" website to elevate your practice. Your website has to have "brains" too. It has to function as the control center of all your marketing campaigns. 

It has to pull its weight as a sales tool not as an online brochure.

Your SEO campaigns and Google Pay-Per-Click Campaigns all have to have their own niched landing pages to optimize rankings and click-throughs.

Your ad copy has to build rapport with new visitors and instantly show them why you're better and different from your competitors (personality-infused marketing™).

Your blog posts must actually be interesting to read and thoughtfully written (not generic content that's pumped out en masse).

The bottom line is that the most powerful thing your website is selling, is you. Every time a new visitor clicks on your website, it is as though they are stepping into your practice and shaking your hand for the first time.

Will they stay? Or leave?

What is it about you and your practice that you want them to remember most? That you have 25 years' experience? That you are triple-board certified or a Harvard graduate? None of these on their own are memorable enough for someone to recall in 24 or 48 hours later from the hundreds of ads they will be bombarded with during that time.

So what will they remember?

The stories you share carefully crafted to build trust and rapport.

Think of Warren Buffet — one of the greatest storytellers of our time (and one of the world's wealthiest people).

Berkshire Hathaway has become so successful primarily because of Buffet's ability first and foremost to tell stories that people can relate to.

Jesus spoke in parables.

The Torah is a set of moral lessons and commandments intertwined with a wealth of life stories.

In the business world, many successful top executives are excellent storytellers.

Howard Schultz, Chairman of Starbucks, tells us the story of his trip to Milan and visiting the tiny, character-filled espresso bars that served incredible coffee and doubled as the meeting place of the communities.

From that simple story we —  employees, customers, shareholders — understand a great deal about why the company does what it does. The lengths Starbucks coffee buyers go to, to select the best beans from the most far-flung corners of the world; the exceptional care their baristas take in brewing the perfect cup. Everything gets viewed through a very different lens, thanks to the story interwoven through it — which, in turn, makes us feel happier to pay $5 for a cup of coffee when there are plenty of other places serving comparable coffee for less than a buck. 

In other words, using the right kinds of stories builds your practice’s expert brand and helps set you apart from your competitors.

We design and build mobile responsive websites using Squarespace and Wordpress platforms, that integrate seamlessly with your content management system and sales funnels, all while building your expert brand.

Award-winning graphic design
Rapport building, direct response copywriting for maximum conversion
Sales optimized page layouts and sales funnels
Mobile responsive
100% your website, not ours.